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This web site armoured.uk.com states the following, "Armoured deliver their clients, an armoured car of their choice, including bespoke armoured protection to combat the clients existing threat." Our analyzers noticed that the website said " With our certified lightweight armour 73 lighter than ballistic steel we protect our clients and still retain the drive-ability and dynamics of the vehicle." The Website also said " Clients of Armoured include government officials, business leaders, international corporations, religious organisations as well as private individuals, who by nature of their." The website's header had Armoured cars as the most important optimized keyword. It is followed by armoured luxury cars, armoured prestige cars, and bullet proof cars which isn't as highly ranked as Armoured cars. The next words armoured.uk.com used was armoured car supplier. armoured car manufacture. was included but could not be seen by search crawlers.